Discover Everything You Need To Know About Generating Unlimited Free Traffic From The Video Giant – YouTube

Discover Everything You Need To Know About Generating Unlimited Free Traffic From The Video Giant – YouTube
Presented by:

http://www.Richard-Legg.com
YouTube Secrets Page 1
Table of Contents
Introduction to YouTube Secrets…………………………………………………………………. 4
Creating A Viral Video ………………………………………………………………………………..6
Preparation………………………………………………………………………………………………..7
Creating a Script……………………………………………………………………………………..8
Types of Videos………………………………………………………………………………………. 10
Talking Head……………………………………………………………………………………….. 10
Screen Capture Videos………………………………………………………………………….10
Presentations………………………………………………………………………………………. 11
Other Video Types……………………………………………………………………………….. 12
Outsourcing……………………………………………………………………………………………..12
Optimizing Your Video for Top Ranking……………………………………………………… 13
Video Titles & File Names………………………………………………………………………13
Keywords & Tagging…………………………………………………………………………….. 14
Descriptions………………………………………………………………………………………….14
Captions & Annotations………………………………………………………………………….15
SEO using Fiverr…………………………………………………………………………………..15
Encouraging Interaction………………………………………………………………………… 16
Create a Channel for Each Major Theme………………………………………………… 16
Final Words …………………………………………………………………………………………….18
Resources……………………………………………………………………………………………….18
YouTube Secrets Page 2
>> Click Here For YouTube Takeover <<
YouTube Secrets Page 3
Introduction to YouTube Secrets
Online video is absolutely exploding and continues to be one of the most
effective methods of establishing and promoting a brand, while securing ever-
lasting traffic from all of the major search engines.
On the Internet’s most popular video community, YouTube.com, there are
approximately 60 hours of video uploaded every minute of every day. Think
about that. It is equal to one hour of video content uploaded per second!
It is estimated that by 2015, at least 90% of all Internet traffic will be video
based. Companies like Cisco and major ISPs are working around the clock to
develop new technologies that can be adapted to handle such an enormous
amount of bandwidth, as current technology isn’t prepared for it!
YouTube is the fourth most popular website in the world, and gets a
tremendous amount of traffic every day. If you’re not using this video
powerhouse for marketing, you’re missing out on a huge source of high quality,
exceptionally targeted – FREE – traffic!
In fact, there has never been anything quite like this before. What other type of
media gives you access to millions of potential viewers at absolutely no cost?
Billboards certainly don’t. Radio doesn’t. Television certainly doesn’t. And
considering all online forms of advertising such as banner ads, forum campaigns,
PPC marketing, sponsor ads, ezine ads or even social media marketing – none
of those options provide you with the ability to generate lifetime traffic at
absolutely no cost.
That’s free – no strings attached – targeted traffic at your fingertips. You can
direct it anywhere you wish, convert it anyway you choose, and command it
whenever you desire. Through the power of targeted video presentations and ad YouTube Secrets Page 4
campaigns you can also position yourself as an authority figure in your market,
conjure fresh traffic 24 hours a day (automatically), while siphoning organic traffic
from the largest and most powerful traffic sources in the world – the search
engines!
Just about every other media format you can think of would cost you a small
fortune just to reach thousands of visitors. But on YouTube, you could
potentially reach millions without ever paying a penny for it!
In this special report, you’re going to learn exactly how to tap into the massive
marketing potential of YouTube to drive traffic, leads & sales in record numbers
to your website. I’m also going to show you how to get your videos to rank in
Google in 72 hours or less every single time, even if you’re a total beginner.
So, without further delay – let’s begin!
YouTube Secrets Page 5
Creating A Viral Video
Many people believe creating a video is far too technical or complicated, and
they’d never be able to manage it on their own. In reality, nothing could be further
from the truth. Creating a high quality video presentation is actually quite simple
when you know which tools to use, and how to create a style, flow and voice for
your video that will be well received by your target audience.
In this section, you’re going to learn some easy ways to create your own videos
even if you don’t currently know the first thing about doing so.
Before you take a single step to create a video, think about the purpose of your
video. What exactly do you want this video to achieve? You absolutely must
include a call-to-action in your video. Otherwise, the video isn’t going to be very
effective for marketing purposes. The trouble is, if you don’t think about your
video’s purpose, you won’t know what your call-to-action should be.
Here are some things you might want to accomplish with a video:
1. Lead capture (list building)
2. Branding & Authority building
3. Selling products & services
4. Driving traffic to a blog or website
5. Affiliate promotions & third party offers
Once you have defined your video’s purpose, you’ll be able to craft a proper call-
to-action that effectively encourages people to take the action, such as visiting
your website and buying your product or signing up to your newsletter.
YouTube Secrets Page 6
Preparation
Before you create your first video, you need to do a little preparation first. You
should keep your video between 3 and 10 minutes, if possible. This is the optimal
length for a YouTube video.
There are seven important things you need to make sure every video contains:
1. Introduction – Your introduction will tell them who you are and also let
them know where they can find you. For example, you could open with,
“Hello, this is Jane Smith of Jane’s Crafting Website at
http://www.JanesCrafting.com.”
2. Why Watch – Next, be sure you tell people approximately how long the
video is, what they will learn, and why they should keep watching.
3. The Meat – Most of your video should be meaty information of real value.
This is where you offer the valuable content of your video.
4. Recap – Offer a very quick recap of what you just went over.
5. Final Advice – Give them some kind of parting information such as a
warning, a tip or some other helpful advice that supports the video.
6. Call-to-Action – Finally, let the viewer know what to do next. Whether you
want them to visit your website and subscribe to your email list, buy
something, subscribe to your YouTube channel, or something else, you
need to tell them what to do!
YouTube Secrets Page 7
7. URL or Brand – At the end, you’ll want a few moments of silence to
promote your brand or your URL. This could be up to two minutes in
length, but one minute is about right. You can have your URL or brand
alone on the screen, perhaps along with some brief call-to-action text.
Your overall video type is important to consider, too. Is your video going to be a
funny video that is meant to pull in the maximum number of visitors virally? Is it
going to be a tutorial or educational video? Perhaps a controversial topic that is
guaranteed to get attention? Try to choose a format that will work well with the
effect you’re looking for from the video.
If you’re selling an educational course, then a tutorial might make sense. If you’re
promoting something with huge mass-market appeal, something funny or
controversial might bring in bulk traffic. Be sure to choose the format that makes
sense for your specific purposes.
Creating a Script
Before you get started, you might want to create a script for your video. The
script should be around 200 words or so, but it could be longer or shorter
depending on what type of video you’ll be creating.
This script is important, because it will be used for:
1. The voiceover, whether you create it or you outsource it.
2. Any text or captions you place on the screen in the video.
3. Estimating the approximate length of the video.
4. The creation of the sequencing of the video.
YouTube Secrets Page 8
Spend time on the script, because not only will it be used for all of the important
aspects above, but it will also make or break the effectiveness of your video!
YouTube Secrets Page 9
Types of Videos
There are many types of videos you could create, but we’re only going to discuss
a few of the easiest types. This will get you creating videos quickly and with
minimal training.
Talking Head
A talking head video is your typical video in which a single person (or sometimes
a group of people) stands in front of the camera talking. This type of video is
quickly losing favor on YouTube, because it’s one of the most popular types and
sometimes it isn’t very engaging. This is especially true if you don’t have a really
good on-screen presence.
Of course, if your video’s purpose is to brand you, specifically, you will probably
want to appear on camera for at least part of the video!
Perhaps the easiest way to create your own talking head video is to use a quality
cell phone to record your video. There are many different video-sharing apps that
will allow you to upload your video immediately after creation. However, you’ll
want to make sure you can add your URL to the video before it’s posted, along
with some sort of call-to-action.
Screen Capture Videos
Screen capture videos are very simple to make with software like Camtasia (PC)
and Screenflow (Mac) will let you record your computer screen while you talk into
YouTube Secrets Page 10
a microphone. This type of video is excellent for demonstrating software,
showing how to use certain websites, etc.
Presentations
You’ve probably heard of presentation software like PowerPoint and Keynote, but
did you know these can be used to create videos? All you have to do is create a
presentation as usual and then export it to a video format.
If you think there must be some sort of catch, you’d be wrong. It really is that
simple. Here’s a quick rundown of how it’s done:
1. Create a short script for your video. Generally, this will be around 200-400
words.
2. Record your voice speaking the script. You can use any audio program or
even an iPhone, as long as you can export the audio for use in Keynote,
PowerPoint or any other presentation software you use.
3. Create a slide for each sentence in the script you created.
4. Sync the audio file to the presentation.
5. Export to video.
If you want a thorough tutorial on how to do this with PowerPoint, you can take a
look at this tutorial from Microsoft:
>> http://office.microsoft.com/en-us/powerpoint-help/turn-your-presentation-into-
a-video-HA010336763.aspx YouTube Secrets Page 11
As you can see, this is a very, very simple method for creating a video! Not only
that, but amazingly a very simple presentation video is an extremely effective
video type, and usually holds its audience captivated and encourages the viewer
to take action at the end!
Other Video Types
There are other services you can use to create different types of videos as well,
including:
>> http://www.GoAnimate.com
>> http://www.CommonCraft.org
>> http://www.Sellamations.com
Outsourcing
If you are still uncomfortable creating your own videos, or if you just don’t want to
do it yourself, you can outsource the creation of your videos very inexpensively.
Perhaps the best place to outsource video creation is Fiverr.com. This site has
hundreds of different providers who will create videos for you for only $5. The
quality varies greatly, but as long as you choose a provider with plenty of positive
feedback and samples of their work, you should be fine. Plus, at only $5, you
won’t be out much money if you aren’t completely happy with the final product.
YouTube Secrets Page 12
Optimizing Your Video for Top Ranking
The most interesting and useful video in the world isn’t going to be effective if no
one ever sees it. People won’t just magically find your video, no matter how
much you may wish them to.
Instead, you must focus on promoting your videos in order to drive traffic to them.
There are several important ways to do this, and we’re going to take a look at a
few of them now.
WARNING: Do NOT upload your video without reading this section FIRST!
Video Titles & File Names
First, make sure your video’s filename contains your main keyword phrase. Let’s
say you’ve created a video that focuses on the keyword phrase “ice fishing for
beginners”.
You might want to name your file icefishingforbeginners.mov or
icefishingforbeginners.avi or whatever other video file format you’ve used. This
filename will not be listed publicly, but it will be used as a ranking factor, so this
is an important step!
There’s a trick you can use to boost your ranking even further when you submit
your video. It’s called “title stacking”. In this trick, you use the same keyword
with slight variations twice within a single title. This will get you double
relevancy in YouTube’s search!
Using the ice fishing example, you might make your title: YouTube Secrets Page 13
Ice Fishing for Beginners: Tips for Beginning Ice Fishers
This is an extremely powerful trick that will bring vastly more traffic to your video
than it would otherwise manage to get!
Keywords & Tagging
One very easy way to get tags for your videos is to search YouTube for your
primary keyword phrase and write down all of the tags from the top 3 videos that
show up for your search.
Instead of spending precious time agonizing over which tags you should use, you
can find out exactly which tags are most effective for your primary search
keyword!
Descriptions
One of the most important things to remember about your description is to
include a link to your website in the very first line of your description. This makes
it easy to see. Don’t forget to include the http:// in your URL or the link won’t be
clickable.
Within the description, you can paste the script you use for your video. This script
should be packed with relevant keywords, so it should be very helpful for your
SEO.
YouTube Secrets Page 14
Finally, paste a link to your video at the very end of the description, because if
your video is scraped for use on another website, you’ll get a free link back to
your video which will boost SEO and traffic to it.
Captions & Annotations
YouTube allows you to use captions and annotations in your videos. Just click on
the plus sign on the right side of the video player on your own video pages. You
should add just a couple of short annotations to each video. Don’t go overboard
and DO NOT stuff keywords into your captions or annotations. Just use one or
two keywords in a way that makes the caption useful.
SEO using Fiverr
Once you’ve done your video optimization, you should take the time to drive a
little extra traffic by using this simple off-site method. Visit:
>> http://www.Fiverr.com
Find people who specialize in SEO for YouTube videos and who will upload your
video to all of the other major video sites using a program like Traffic Geyser,
HaySpread, TubeMogul, etc.
Be sure to tell the person you hire to include a link to your YouTube video in the
description. This will help boost the relevance of your YouTube video in addition
to bringing in some direct traffic.
The best thing about this besides how much traffic your video will get is the fact
that this will only cost you $5! YouTube Secrets Page 15
Encouraging Interaction
Don’t forget that interaction is a huge portion of rankings on YouTube. The more
likes your videos get, the more friends you add, the more subscribers your
channel receives, and the more people who add video responses to your video,
the better they will rank, thus providing even more traffic.
If you’d like to automate some of the hard work of fully socializing your videos,
you can try TubeToolBox.com. This service will help you add contacts, send
messages and share videos on an automated basis, along with other great
YouTube marketing tasks.
Create a Channel for Each Major Theme
One major mistake a lot of video marketers making is lumping all of their videos
into a single channel. This is a huge mistake, because you lose relevance that
way, because you severely dilute the effectiveness of the SEO on your channel.
Look at it this way. You wouldn’t create a single website that contained
information about fishing, crocheting, stamp collecting, and baking, would you?
Doing so would dilute any authority your website might get about each topic.
Instead, you’d create one website for each of the different subjects. Channels
work the same way.
Now, if you have several themes that are focused in a single niche, you could
theoretically combine them into one channel if you wanted. You could, for
example, create a channel for crafters and have videos about knitting,
YouTube Secrets Page 16
crocheting, sewing, and other similar topics. However, the more tightly you theme
your channels, the better you’re likely to rank.
YouTube Secrets Page 17
Final Words
If you’ve been putting off video marketing because you were worried it was too
technical or you were afraid it wouldn’t pay off, it’s time to stop procrastinating!
You are now armed with everything you need to get started marketing on
YouTube.
You will be shocked at how quickly you can land on the first page of Google
using these powerful techniques, so get started today and you just might be
ranking tomorrow!
Resources
>> Click Here For YouTube Takeover <<
YouTube Secrets Page 18

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